Industrial & MRO supply
Part-number SEO and urgent-buy campaigns for plants, facilities and maintenance teams.
Dealers & DistributorsDigital marketing for dealers & distributors
More new accounts. Bigger, steadier reorders.
Today’s buyers — purchasing agents, contractors, maintenance managers — research part numbers, compare stock and request quotes online long before they call a rep. We make sure your catalog is the one they find, trust and order from — and that every account keeps coming back.
- Rank for the part numbers and SKUs buyers search
- Quote requests and B2B orders 24/7
- Target key accounts on LinkedIn by name
- Put manufacturer co-op & MDF funds to work
No cost, no obligationIndustry-specific planNo lock-in contracts
★★★★★4.9/5 on DesignRush · 7K+ positive reviews · 17+ years in digital growth
Google · 3/4 in brass ball valve in stock
1
Your Supply Co.
New quote request · 240 units
4.9★Rated on DesignRush
17+Years in digital growth
300+In-house specialists
98+Industries served
4.2 yrsAverage client tenure
Your inventory deserves to be found first
The difference
You carry the right stock. Can buyers find it before they buy from a competitor?
B2B buyers now do most of their research before they ever talk to a sales rep. They paste a part number into Google, check who has it in stock, and send a quote request to the first distributor that looks credible. If your catalog isn’t indexed, your pricing path isn’t clear and your reps never hear about the opportunity, the order goes to whoever showed up first — often a national marketplace.
Without a growth system
- Marketplaces and big-box suppliers outrank you for your own lines
- Thousands of SKUs, but almost none indexed in Google
- Quotes handled by phone and email, with slow follow-up
- Manufacturer co-op & MDF dollars left unspent each year
- No way to tie marketing to accounts, orders or revenue
With Elite Information Tech
- Product and part-number pages that rank and convert
- B2B e-commerce with account pricing and quote requests
- Reorder reminders that keep accounts buying from you
- Co-op campaigns built to manufacturer guidelines
- Every lead tracked through your CRM/ERP to closed revenue
The playbook
6 strategies that win new accounts and keep the trucks rolling
Each strategy works on its own. Together they build a B2B demand engine: get found by part number, make buying easy, reach key accounts directly and keep every customer reordering.
Strategy 01 · Own the part number
Rank for the SKUs, part numbers and specs your buyers search
Purchasing agents and contractors search by manufacturer part number, spec or cross-reference. We turn your catalog into indexable, structured product pages — with specs, stock status and schema markup — so you show up when a buyer is ready to order, not just when they’re browsing.
- Product pages generated from your PIM/ERP feed with clean specs & schema
- Part-number, cross-reference and “equivalent to” pages
- Category and brand pages for every line you’re authorized on
- Optimized for AI answers in Google, ChatGPT and Perplexity
Best forCatalog-heavy distributors
Time to impact90–180 days
We measureIndexed SKUs, organic quotes
Strategy 02 · Quotes within days
Search and Shopping ads that catch buyers with a requisition in hand
When a line is down or a job is starting, buyers search with urgency. We run Google Search and Shopping campaigns built on your product feed, segmented by margin and stock, so your budget goes to the SKUs and regions that actually make money — not to consumers who want one unit.
- Shopping campaigns from your live product feed, grouped by margin
- B2B-only targeting: negative keywords, business hours, job-site regions
- “In stock · ships today” and branch-pickup messaging in ads
- Separate campaigns for emergency, project and recurring purchases
Best forFast pipeline
Time to impactFirst quotes in 2 weeks
We measureCost per quote, ROAS
Strategy 03 · Your 24/7 counter
A B2B storefront with account pricing, quick order and RFQs
B2B buyers expect a consumer-grade experience with business rules behind it. We design and optimize B2B e-commerce on Shopify Plus B2B, BigCommerce B2B, Adobe Commerce or your ERP-connected platform — with customer-specific pricing, quick order by SKU, punch-out support and a quote request that routes straight to the right rep.
- Account login with contract pricing, order history and reorder
- Quick-order pads and CSV upload by part number
- Request-a-quote flows that capture quantity, job and deadline
- Dealer locator and branch finder with stock by location
Best forHigher order value
Time to impact8–12 weeks to launch
We measureOnline orders, quote rate
Strategy 04 · Reach key accounts
Put your brand in front of the exact companies you want to win
Your best prospects are a known list: contractors, OEMs, facilities and resellers in your territory. We run account-based campaigns on LinkedIn and programmatic channels targeting buyers, engineers and owners at those companies by name, then alert your reps when an account starts engaging.
- Target account lists built with your sales team, by territory
- LinkedIn ads to purchasing, operations and engineering titles
- Line-card, capability and case-for-switching content
- Engagement alerts handed to reps inside your CRM
Best forLarge-account growth
Time to impact60–90 days
We measureEngaged accounts, meetings
Strategy 05 · Use manufacturer funds
Turn co-op and MDF dollars into campaigns that actually sell
Many manufacturers reimburse a share of dealer marketing, but the money often goes unclaimed because the paperwork is a pain. We build co-op-compliant campaigns that follow each brand’s logo, claim and pre-approval rules, document proof of performance, and make sure you appear on every manufacturer’s “where to buy” dealer locator.
- Co-op and MDF calendar with pre-approval and claim deadlines
- Brand-compliant ads, landing pages and promotions
- Proof-of-performance reports ready for claim submission
- Manufacturer dealer-locator listings audited and corrected
Best forAuthorized dealers
Time to impact30–60 days
We measureCo-op funds used, leads
Strategy 06 · Keep accounts buying
Automate reorders and see which marketing turns into revenue
In distribution, the money is in repeat business. We set up reorder reminders based on real purchase cycles, win-back flows for lapsing accounts, and connect forms, calls and online orders to your CRM and ERP — so you can see revenue by channel, territory and rep, not just clicks.
- Reorder and replenishment emails timed to each account’s buying cycle
- Win-back campaigns for accounts that slow down or stop ordering
- Lead routing and tracking in HubSpot, Salesforce or your ERP
- Monthly dashboard of new accounts, quotes and revenue by channel
Best forLifetime value
Time to impactLive in 3–4 weeks
We measureReorder rate, revenue by channel
Search intent
Be the supplier buyers choose the moment they search
These are the searches that turn into quotes and purchase orders. We map every one to a product page, an ad or a branch listing — so wherever the buyer starts, your catalog is the answer.
Part numbers & urgent
Highest intent. A line or a job is waiting.
[part number] in stock[part number] cross referencereplacement motor same dayindustrial supply near me[brand] parts distributor
Wholesale & bulk buying
Contractors and resellers comparing suppliers.
wholesale plumbing supplybulk building materials pricingfoodservice distributor [city]contractor pricing accountb2b online ordering supplier
Dealers & authorized brands
Buyers who want a trusted, authorized source.
authorized [brand] dealer near mewhere to buy [brand][brand] dealer locatorbecome a dealer for [brand]certified distributor [product line]
Your demand calendar
We plan around the moments that drive your year
Distribution demand follows construction seasons, budgets and manufacturer programs. We line up campaigns ahead of each cycle so your reps are quoting while competitors are still reacting.
Jan–Mar
Budgets & line reviews
New-year budgets open; target accounts with line cards and switching offers.
Mar–Jun
Construction & HVAC season
Project, contractor and pre-season stocking campaigns by region.
Jul–Sep
Co-op & MDF deadlines
Use remaining manufacturer funds before program year-end.
Oct–Dec
Year-end buying
Use-it-or-lose-it budgets, stock-ups and contract renewals.
The growth engine
A complete B2B growth engine for your distribution business
We don’t sell you a single tactic. We build the system that moves a buyer from part-number search to quote to loyal, reordering account.
01
Found
Ranked for the part numbers, brands and categories buyers search.
02
Trusted
Stock, specs, authorizations and reviews that prove you’re the right source.
03
Quoted
Easy online orders and quote requests routed to the right rep.
04
Reordered
Replenishment reminders and account care keep them buying.
Catalog at scale
Thousands of SKUs turned into clean, structured, indexable product pages.
Account-based targeting
LinkedIn and programmatic ads aimed at the exact companies on your list.
Co-op & MDF management
Brand-compliant campaigns and proof-of-performance reports for every claim.
Reorder automation
Emails timed to each account’s real buying cycle, not a generic newsletter.
Call & quote tracking
Every call, form and RFQ tied to the channel and campaign that drove it.
CRM & ERP connected
Leads and orders flow into HubSpot, Salesforce or your ERP for closed-loop reporting.
Growth calculator
What would a few more accounts a month be worth?
Move the sliders to see the yearly value of new accounts that stronger B2B marketing could bring in.
New buying accounts from search, ads, ABM and referrals
Typical monthly purchases from an active account
Share of new accounts that keep ordering through the year
Estimated added revenue per year
Show me how to get there
$0
And retained accounts keep reordering year after year.
$0Added revenue in a typical month
0New accounts per year
Illustrative estimate only, based on the figures you enter. Your free audit uses your real numbers and local competition.
Who we help
Marketing for every kind of dealer and distributor
Whether you run a single branch or a multi-state distribution network, we tailor the plan to your lines, your buyers and how you actually make money.
Electrical supply
Contractor accounts, project quotes and branch visibility.
Plumbing & HVAC supply
Pre-season stocking, trade-counter traffic and brand co-op.
Building materials
Builder and remodeler accounts, project pricing and delivery.
Food & beverage distribution
Foodservice and retail accounts, ordering portals and route growth.
Authorized equipment dealersPackaging & janitorial supplyAuto & truck partsMedical & lab supplyAgricultural dealersB2B e-commerce brands
Our principle
“A distributor’s catalog is its best salesperson. When every SKU can be found, quoted and reordered online, your reps spend their time closing, not chasing.”— Elite Information Tech distribution growth team
17+years helping businesses grow online
300+specialists across SEO, paid media and development
4.2 yrsaverage client relationship
Your first 90 days
A clear roadmap, not guesswork
You’ll know exactly what we’re doing, when, and why — with quick wins in month one and a compounding pipeline after that.
1
Weeks 1–2Audit & discovery
We study your lines, margins, territories, catalog data, competitors and every channel you use today.
- Catalog & indexation audit
- Competitor & marketplace analysis
- CRM/ERP and tracking review
2
Week 3Growth roadmap
A prioritized plan built around your best-margin lines, target accounts and manufacturer programs.
- Target account list
- Co-op & MDF calendar
- Clear monthly targets
3
Month 1Quick wins live
Tracking, quote forms, Shopping feeds and first campaigns go live.
- Call & quote tracking set up
- Shopping & search ads launched
- Dealer-locator listings fixed
4
Months 2–3+Scale what sells
Catalog SEO, ABM and reorder automation compound month after month.
- Product & part-number pages
- LinkedIn ABM campaigns
- Reorder & win-back flows
Compare your options
Why distributors choose us over the alternatives
An honest comparison of the three ways most dealers and distributors try to grow online.
| Elite Information Tech | Marketplaces only | Generic marketing agency | |
|---|---|---|---|
| Who owns the customer | You do — always | The marketplace does | Often unclear |
| Fees per order | 0% commission | Typically 8–15% referral fees | 0% |
| B2B-specific strategy | Accounts, quotes & reorders | Built for one-off buys | Consumer playbooks |
| Part-number & catalog SEO | Every SKU, structured | Inside their site only | A few category pages |
| Co-op & MDF campaigns | Compliant & documented | Not offered | Sometimes |
| Revenue tracking | Through CRM/ERP to revenue | Their data, not yours | Clicks only |
| Contract length | Flexible, no lock-in | Ongoing fees | Often 12 months |
Free resources
Practical guides for distribution leaders
Free, no-fluff playbooks you can put to work this quarter — whether or not you work with us.
Checklist
Product page SEO checklist for distributors
The specs, schema and content that get SKUs indexed and ranking.
Get the guidePlannerCo-op & MDF funds planner
Track pre-approvals, claim deadlines and proof of performance by brand.
Get the guideGuideB2B e-commerce conversion guide
Account pricing, quick order and quote flows buyers actually use.
Get the guidePlaybookAccount-based marketing playbook
How to pick target accounts and reach them on LinkedIn.
Get the guideFAQ
Questions dealers and distributors ask us
Still have a question?
Talk to a strategist who already knows your industry. No scripts, no pressure — just a straight answer.
+9193512 73546 info@eliteinformationtech.com Book a 20-minute callHow quickly will we see more quotes and new accounts?
Google Search and Shopping campaigns typically generate quote requests within the first two to four weeks. Catalog SEO usually shows clear movement in 90–180 days, depending on how many SKUs you carry and the state of your product data, and it keeps compounding after that.
We carry tens of thousands of SKUs. Can you really optimize all of them?
Yes. We work from your PIM, ERP or product feed to generate structured pages and schema at scale, then hand-optimize the categories, brands and high-margin lines that matter most. Clean product data is often the single biggest SEO win for distributors.
Can you work with our ERP and CRM?
Yes. We connect forms, calls, quote requests and online orders to HubSpot, Salesforce, Microsoft Dynamics or your ERP so leads route to the right rep and you can report on revenue by channel, territory and account.
Do you handle manufacturer co-op and MDF programs?
Yes. We follow each manufacturer’s brand, logo and pre-approval rules, build compliant campaigns, and prepare the proof-of-performance documentation most programs require for reimbursement. Many dealers often leave a meaningful share of available funds unclaimed each year.
Is LinkedIn worth it for a distributor?
For reaching specific companies and job titles, often yes. Account-based LinkedIn campaigns let you put your line card and capabilities in front of purchasing, operations and engineering contacts at accounts your reps want to win, and we alert reps when those accounts engage.
Do I need a long-term contract?
No. We earn your business month after month. Our average client stays over four years because the results keep coming, not because of a contract.
Free, no-obligation audit
Get your free distributor growth audit
In one short call we’ll show you where quotes and accounts are leaking and the fastest way to win them back.
- Catalog indexation & part-number visibility report
- Competitor & marketplace snapshot
- B2B e-commerce & quote-flow assessment
- A 90-day action plan, yours to keep
No long-term lock-inReply within 1 business day4.9★ rated agency