How Danny's Desks Achieved a 25.69X ROAS on Meta Ads in 40 Days

The client

Danny's Desks (Danny's Desks and Chairs) is an Australian supplier of home and commercial office furniture, selling online at dannysdesks.com.au with Australia-wide delivery and installation. When they first started working with the agency, they were not very active on social media and were generating few sales through Facebook or Instagram ads.

The challenge

The account had several structural problems before the engagement:

• Very little ad organisation to support analytics and overall optimisation
• Not much structure to help the brand scale efficiently
• No ads funnel structure
• Cost per purchase was too high

Our approach

The account was rebuilt around a proper paid-social funnel, supported by advanced audience research and a disciplined creative and copy strategy. Even with a modest $10 per day budget and relatively high product prices, the restructured campaign was engineered to deliver profitable sales.

Creatives used in ads

High-quality, professional images were used, kept to a consistent style with a simple, clean look and minimal distractions so the products speak for themselves.

Ad copy used in ads

The ad creative gets attention, but the ad copy closes the sale. The campaign paired the clean product visuals with short, benefit-led copy and a clear call to action.

The results

In just 40 days of running ads on a $10 daily budget, the campaign generated 14 purchases. Because the product prices were high, selling at a $10/day budget was a challenge, but the results were delivered through advanced research and strategy. The client made $15,755 in sales while spending only $611.91.

• Total purchases: 14
• Conversion value: $15,755 ($15,755.73)
• Return on ad spend (ROAS): 25.69X
• Cost per conversion: $43.71
• Amount spent: $611.91

Additional campaign metrics from Meta Ads Manager (campaign "Conv DD"):

Before vs after

Compared with the previous period, spend fell sharply while purchases and revenue rose:

Conclusion

No fluff. No guessing. Just results. With a properly structured funnel, strong creative, and sharp ad copy, Danny's Desks turned $611.91 of ad spend into $15,755 in sales in 40 days — a 25.69X return on a $10 daily budget.