How The Spice & Tea Market Reached 83K Search Impressions From a Standing Start

The client

The Spice & Tea Market (thespiceandteamarket.com) — Where Heritage Meets the Senses. Premium spices, teas & herbs, carefully sourced and expertly blended in Lebanon since 1942.

• Target area: Lebanon
• Language version: English (with bilingual English/Arabic search demand)
• Industry: Spices, Teas & Herbs (E-commerce)
• Platform: Shopify online store
• Heritage: Established since 1942

The starting point

When the project began, the website had no established organic footprint. This baseline is the honest starting line against which all results are measured.

• Initial worth: None — no existing SEO value at start
• Initial ranking: None — not ranking for target keywords
• Initial traffic: None — no measurable organic traffic

The brief — challenges we faced

• Zero search visibility: starting from scratch with no rankings, no traffic, and no domain authority.
• Competitive niche: spices, tea, and grocery is a crowded space with established sellers.
• Bilingual audience: shoppers search in both English and Arabic for the same products.
• Local + regional targeting: winning Lebanon first while capturing wider MENA demand.
• Shopify SEO constraints: optimizing product & category pages within a template store.
• Long-tail depth: building relevance across dozens of individual ingredient queries.

Our approach — the solution

• Technical SEO foundation: fixed indexing, canonicals, sitemap & on-page errors.
• Bilingual keyword mapping: mapped English & Arabic queries to the right pages.
• On-page optimization: titles, meta descriptions, headers & image alt tags.
• Category & product depth: aligned content with high-intent ingredient searches.
• Local SEO for Lebanon: prioritized the target market, then expanded regionally.
• Continuous monitoring: tracked via GSC, GA4 & SE Ranking, iterating monthly.

"Choosing Elite Information Tech is one of the best decisions I have made. After partnering with them, my website traffic has improved significantly." — Client, The Spice & Tea Market, Lebanon

The results

A snapshot of organic performance over the last 3 months (data: Google Search Console, Google Analytics 4 & SE Ranking):

• 64 keywords ranking — many in top positions
• 83K search impressions in the last 3 months
• 520 search clicks, growing steadily
• #1 — Lebanon leads the target market by reach

Keyword rankings

SE Ranking confirms the site now ranks for 64 tracked keywords, with several sitting in top positions and featured results. Terms like "chia seeds in arabic," "sage herb in arabic," and "nutmeg arabic" show strong, improving positions.

Rankings extend deep into long-tail, bilingual queries — from "dried corn kernel" and "mahleb" to Arabic ingredient searches. This breadth of keyword coverage is what steadily drives impressions and qualified organic visitors.

83K impressions in 3 months

Google Search Console records roughly 83,000 impressions over the last 3 months — the number of times the store appeared in Google results. Strong, consistent impression volume shows the site is now visible for a wide range of relevant searches.

520 organic clicks

Those impressions are converting into visits: 520 organic clicks in the last 3 months. For a store that started with no organic traffic, this is a healthy and steadily rising click trend driven entirely by SEO.

What we rank & get found for

Top queries reveal the searches earning impressions — brand terms plus high-value product searches like "chia seeds in arabic" (5,455 impressions). Top pages show which URLs are winning that visibility, led by the chia seeds product page and key category pages.

On-target reach & milestones

Lebanon leads all countries by impressions (18,372) — proof the SEO is reaching the target market, with the US and wider MENA region following. Search Console's milestone badges (up to 250 clicks in 28 days) mark the site's steady climb.

Audience growth over time

GA4 shows 4,515 total users and 5,121 sessions in the reporting window, with clear activity peaks. A high share of new users signals healthy top-of-funnel discovery as more people find the store through search.

Real engagement, not just visits

Across 29,416 events, users are actively engaging — page views, scrolls, searches, and form interactions. Signals like view_search_results and form_submit show visitors exploring products and taking action, not just bouncing.

Where the traffic comes from

Channel data shows Organic Search delivering the most engaged sessions — a 57.6% engagement rate and 1m 05s average time, well above paid channels. Organic visitors are the highest-quality audience the store attracts.

The impact — from none to now

Every result above was built from a standing start — no prior rankings, traffic, or authority.

Conclusion

Starting from zero organic value, ranking, and traffic, The Spice & Tea Market now ranks for 64 bilingual keywords, earns roughly 83K search impressions and 520 clicks every three months, and leads its target market of Lebanon by reach — with Organic Search as the store's most engaged acquisition channel.