Search now answers questions. Make sure the answer is you.
Buyers ask ChatGPT, Gemini, Perplexity, Copilot and Google's AI Overviews for recommendations — and act on the short list they get back. This hub is our complete playbook for getting your brand named, cited and recommended across every AI answer engine.
(OpenAI, Sep 2026)
(Google I/O 2026)
98+ industries
SEO got you ranked. GEO gets you recommended.
Generative Engine Optimization (GEO) is the practice of improving how AI answer engines describe, cite and recommend your brand.
Classic SEO competes for ten blue links. AI search compresses the whole results page into one answer with a handful of brands and sources. That changes what winning looks like: you're no longer chasing position #1 — you're trying to be one of the three names the AI trusts enough to mention, and one of the pages it links to as proof.
GEO doesn't replace SEO; it stands on it. Crawlable pages, strong content and real authority are still the price of entry. GEO adds what AI engines specifically reward: passages that are easy to quote, consistent entity data, broad third-party mentions and prompt-level measurement.
| Classic SEO | GEO | |
|---|---|---|
| Goal | Rank on page one | Be named & cited in the answer |
| Unit | Keyword | Prompt / conversation |
| Win | Click | Recommendation + citation |
| Signals | Links, relevance, UX | + entity clarity, mentions, quotable passages |
| Metric | Rank, CTR | Mention rate, share of voice, citation share |
| Tools | Search Console | + AI visibility trackers, prompt sets |
Every AI engine plays by slightly different rules.
Where each engine finds its sources — and what it rewards — differs. Start with the platform your buyers use most.
ChatGPT SEO
Get recommended when 1.2B weekly users ask ChatGPT for options in your category.
Read the playbook
Google AI Overviews & AI Mode
Win the citation above the organic results — the biggest AI surface for most businesses.
Read the playbook
Gemini SEO
Use Google's whole ecosystem — Business Profile, Merchant Center, YouTube — to show up in Gemini.
Read the playbook
Perplexity SEO
Become one of the numbered sources behind Perplexity's research-style answers.
Read the playbook
Microsoft Copilot SEO
Copilot asks Bing. Get indexed, structured and cited across Windows, Edge and Microsoft 365.
Read the playbookWant all five handled?
Our GEO program runs one strategy across every engine, with one dashboard and one team accountable for the numbers.
Start with a free auditThree capabilities that move AI answers.
Whatever the engine, the work comes down to being citable, being talked about, and knowing where you stand.
AI citation optimization
Rewrite and structure your key pages so AI engines can lift a clean, accurate passage — and link to you as the source.
Learn how 02AI brand mentions
Earn the reviews, press, community and directory mentions that make an AI confident recommending you — and fix what it gets wrong.
Learn how 03AI visibility tracking
Measure mention rate, share of voice, citations and sentiment across every engine — prompt by prompt, against your competitors.
Learn howResearch, data and tools — free to use.
We publish what we learn. Use these resources to plan your own GEO work, or to brief your team before talking to us.
GEO statistics 2026
Usage, click-through impact, AI referral traffic and B2B buying data — every number linked to its source.
See the data
AI search prompt library
Copy-ready prompts to audit how AI engines see your brand, your competitors and your category.
Copy the prompts
AI SEO & GEO tools
The tracking, technical and research tools worth knowing — and how to choose by stage and budget.
Compare tools
AI search experiments
The controlled tests we design to learn what really changes AI answers — methods included.
See the experiments
GEO case studies
How GEO engagements unfold across SaaS, e-commerce, healthcare, services and more.
Read the scenariosGet the next update
AI search changes monthly. Ask us to add you to our GEO briefing — new data, experiments and platform changes, in plain English.
Email us to subscribeFrom invisible to recommended in four stages.
Audit
We run your buyers' real questions across five engines and benchmark you against competitors — mentions, citations and sentiment.
Fix the foundations
AI crawler access, Bing and Google indexation, entity and schema clean-up, and fast server-rendered pages.
Build citable authority
Answer-first pages, original data and digital PR on the sources each engine already trusts in your niche.
Track & compound
Weekly prompt tracking, monthly reporting tied to leads and revenue, and continuous testing of what moves answers.
See your AI visibility score — free.
We'll show you exactly what ChatGPT, Gemini, Perplexity, Copilot and Google AI say about your brand, where competitors are winning, and the first five things to fix.
AI search optimization, explained.
What is generative engine optimization (GEO)?
GEO is the practice of improving how AI answer engines — ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Microsoft Copilot — mention, describe, cite and recommend your brand. It builds on SEO and adds entity clarity, quotable content, third-party mentions and prompt-level measurement.
Is GEO the same as AEO or LLM SEO?
Mostly, yes. Answer engine optimization (AEO), LLM SEO, AI SEO and AI search optimization are overlapping names for the same goal: being the answer an AI gives. We use GEO as the umbrella term.
Do I still need traditional SEO?
Yes. AI engines retrieve from search indexes and the open web, so crawlability, quality content and authority remain the foundation. GEO adds the extra signals that decide whether you're quoted and recommended once you're found.
Which AI platform should I prioritise?
For most businesses, Google AI Overviews and AI Mode have the widest reach, and ChatGPT has the most commercial "what should I buy / who should I hire" conversations. B2B brands should not ignore Copilot, and research-heavy categories benefit from Perplexity. Your audit shows which engines your buyers actually use.
How do you measure AI search results?
We track a fixed set of buyer prompts across each engine on a schedule, recording mention rate, position, share of voice, citations and sentiment versus competitors — and connect AI referral traffic in GA4 to leads and revenue.
How long does GEO take to work?
Search-grounded answers can change within weeks of technical fixes and new citable pages. Shifting what models "know" about your brand takes longer — usually months — because it depends on broad third-party coverage and new model releases.
What does the free AI visibility audit include?
A share-of-voice snapshot across the five major AI engines, prompt-level gaps where competitors are named and you aren't, the sources each engine cites in your category, and a prioritised 90-day plan — delivered by a strategist, not an automated PDF.
Find out what ChatGPT, Gemini & Google AI say about you today.
Tell us your website and top competitors. Within 3 business days a GEO strategist sends you a personal AI visibility report — no generic PDF, no sales script.
- Share-of-voice snapshot across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews
- Prompt-level gaps where competitors are named and you aren't
- Citation sources each AI engine leans on in your category
- A prioritised 90-day GEO plan you can run in-house or with us