EST. 2008Google Ads / PPC for agencies

White-label Google Ads that turn ad spend into your retention story.

Run every PPC account like your best specialist is on it — because ours are. Certified Google Ads strategists build, manage and optimise campaigns under your brand, so you can sell paid search without hiring a paid-search team.

Google Ads Certified PartnerWeekly optimisationYour MCC, your ownership
Built for: Digital agenciesSEO agencies adding PPCWeb studiosConsultants
Paid media performance dashboard
4.9/5 DesignRush100% white-label
Certified PPC strategists — in your MCC
reports.youragency.com/ppc/bright-home
PPC Performance · 30 daysBrightHome Solar
4.8×ROAS▲ from 2.9×
$38Cost per lead▼ 41%
612Conversions▲ +27%
0 mentions of usYour brand. Your client.
Weekly optimisationlogged in your change history
17+Years delivering since 2008
300+In-house specialists, not freelancers
98+Industries already served
7K+Positive reviews · 4.9/5 DesignRush

Platforms our specialists work in every day

Google AdsPerformance MaxMerchant CenterGA4Tag ManagerLooker StudioYouTube
Why agencies outsource PPC

Paid search punishes average. Your clients notice within a month.

Google Ads is where retention is won or lost fastest. That's exactly why it shouldn't depend on one overworked specialist.

01The headache

Your one PPC person is juggling 25 accounts and optimisation is slipping.

With Elite behind you

Every account gets a real weekly cadence.

Search-term mining, bid strategy tuning, negative lists and ad tests on a documented weekly schedule.

02The headache

Performance Max is a black box and clients want to know where the money went.

With Elite behind you

Transparent PMax, explained simply.

Asset-group structure, search-theme control, brand exclusions and channel insights your clients can actually understand.

03The headache

Conversion tracking is broken on half your accounts — so is the reporting.

With Elite behind you

Measurement you can defend in any meeting.

GA4, GTM, enhanced conversions, call tracking and offline conversion imports set up and audited.

04The headache

You lose pitches because you can't show deep paid-media credentials.

With Elite behind you

Pitch with a certified team behind you.

We'll build pitch audits and strategy decks in your branding, before the client has signed.

Reviewing campaign performance
Charts on a laptop
CertifiedGoogle Ads Partner team behind every account
Pitch like a paid-media powerhouse

Win the pitch with a free branded account audit.

The fastest way to close a PPC prospect is to show them the money they're wasting. Send us read-only access to any prospect account and we'll return a branded audit your team can present as its own — often within 72 hours.

Wasted-spend breakdown

Search terms, placements and overlapping campaigns quietly burning budget.

Tracking health check

Broken conversions, missing enhanced conversions and GA4 gaps exposed.

30-day quick-win plan

Specific fixes your client can approve on the call — and a reason to sign today.

Talk to the partner desk
What's included

Full-funnel Google Ads, done right and done for you.

Everything a senior in-house PPC team would do — at a fraction of the cost, and never under our name.

Search campaigns

Tight themed ad groups, match-type strategy, RSAs written to convert, and relentless search-term hygiene.

  • Negative keyword sculpting
  • Ad copy A/B testing

Performance Max

Structured asset groups, audience signals, search themes and brand exclusions — PMax without the black box.

  • Asset performance reviews
  • Placement & channel insights

Shopping & Merchant Center

Feed optimisation, product segmentation by margin and bestsellers, and diagnostics that keep products approved.

  • Feed titles & attributes
  • Custom label strategy

YouTube & Demand Gen

Video and discovery campaigns for awareness and remarketing, with creative briefs your client's team can shoot from.

  • View-through measurement
  • Audience layering

Conversion tracking & GA4

Clean measurement foundations: GTM, GA4, enhanced conversions, call tracking, and CRM offline-conversion imports.

  • Tracking audit on every onboard
  • Consent Mode v2 ready

Landing page CRO

Heat-map-driven recommendations and fast, on-brand landing pages built by our web team to lift conversion rates.

  • A/B test plans
  • Page-speed fixes

Budget pacing & bid strategy

Daily pacing monitors, smart-bidding strategy selection and seasonality adjustments so budgets never over- or under-spend.

  • Spend alerts
  • Forecasts for upsells

Local & lead-gen campaigns

Location, call and lead-form assets for service businesses, plus Local Services Ads support where eligible.

  • Call-only & call assets
  • Lead quality scoring

Branded reporting

Looker Studio dashboards on your domain and monthly insight reports your AMs can present without editing.

  • Your logo & colours
  • Plain-English commentary
How it works

A PPC operation that runs like clockwork.

You stay the face. Your MCC stays yours. We become the engine room.

Step 01

MCC access

You invite us to your Google Ads MCC. Accounts stay under your ownership, always.

Day 1
Step 02

Account audit

A branded audit covering structure, tracking, wasted spend and quick wins — perfect for win-back or upsell conversations.

Days 2–4
Step 03

Build or rebuild

New campaign architecture, tracking fixes, ad copy and assets launched with your approval.

Days 5–10
Step 04

Weekly optimisation

Search-term mining, bids, budgets, tests and negatives — every change logged and summarised.

Every week
Step 05

Report & scale

Monthly branded report plus AM talking points and budget-increase recommendations.

Every month
Agency team presenting to a client
The white-label promise

Your clients see your agency. They'll never see us.

We are built to be invisible. Every deliverable, report, email and file leaves our desk stripped of our identity and dressed in yours — so you grow a service line without growing payroll.

Your client Your agencyfront-of-house Elite teamsilent fulfilment
Zero Elite branding

No logos, watermarks, footers, metadata or email signatures that point back to us.

Reports on your letterhead

Your logo, colours and domain. Export-ready PDF or live Looker Studio dashboards.

Your clients stay yours

We never approach, pitch or market to your clients — they are your relationship, always.

You own the relationship

We never contact your client unless you ask us to — and then we do it as your team.

Your Slack, your email

Work inside your Slack, Teams, ClickUp or Asana. Use an @youragency.com alias if you want.

Your pricing, your margin

We bill you at wholesale. What you charge the client is entirely your business.

Partner packages

Priced around ad spend, built around your margin.

Clear tiers your sales team can quote with confidence. Need a hybrid or a one-off audit? We'll scope it.

Launch

Local businesses and new advertisers with modest monthly ad spend.

Wholesale partner rate — request the rate card
  • 1–2 campaigns (Search or PMax)
  • Conversion tracking setup
  • Keyword research & ad copy
  • Bi-weekly optimisation
  • Monthly branded report
Get this package

Scale

Lead-gen & e-commerce brands ready to grow spend profitably.

Wholesale partner rate — request the rate card
  • Unlimited campaigns across Search, PMax & Shopping
  • Weekly optimisation cadence
  • GA4 + enhanced conversions
  • Ad copy & creative testing
  • Landing page CRO recommendations
  • Live Looker Studio dashboard
Get this package

Performance+

High-spend and multi-account brands that demand senior attention.

Wholesale partner rate — request the rate card
  • Everything in Scale
  • YouTube & Demand Gen
  • Offline conversion import from CRM
  • Custom landing pages built
  • Senior strategist on client calls
  • Quarterly growth roadmap
Scope a custom plan

Management fees are billed to you at wholesale. Ad spend is always paid directly by your client, in their own account.

The honest comparison

Hire, freelance, or partner?

Every agency faces the same build-vs-buy decision. Here is how the options actually stack up once the invoices come in.

Hiring in-houseFreelancersElite white-label
Time to start delivering6–12 weeks to recruit & trainDays, if they're availableKick-off within 48 hours
Monthly fixed costSalaries, tools, benefits, deskLow — until they disappearPay per client, scale to zero
Depth of expertiseOne or two generalistsOne person, one skill300+ specialists across disciplines
Holiday & sick-leave coverNoNoYes
Fully white-labelled reportingYou build itRarelyYes
Dedicated account managerYour timeRarelyYes
Scales up for a big pitch winHire againFind more peopleSame week
FAQ

Questions agencies ask us before signing

Didn't find yours? The partner desk replies within one business day — usually much faster.

Ask on WhatsApp
Do we keep ownership of the Google Ads accounts?
Always. Accounts live in your MCC (or your client's), and we're added as users. If you ever part ways with us, nothing moves — you keep every campaign, audience and data point.
Are you really a Google Ads Certified Partner?
Yes — Elite Information Tech is a Google Ads Certified Partner and our paid-media strategists hold current Google Ads certifications. Your clients benefit from that expertise under your brand.
How do you charge — percentage of spend or flat fee?
Both are available. Most partners prefer a flat wholesale fee per account tier, which makes your margin predictable. For large accounts we can move to a percentage-of-spend model.
What does a weekly optimisation actually include?
Search-term reviews and negatives, bid-strategy and target adjustments, budget pacing, ad and asset performance reviews, audience tweaks and tracking checks. Every change is noted in the account and summarised for you.
Can you take over an underperforming account mid-campaign?
Yes, and it's one of the things we do best. We start with a no-fluff audit, fix tracking first, then restructure in phases so performance doesn't dip during the transition.
Will you talk to my clients directly?
Only if you want us to, and only as your team. Most partners use our talking points; some bring a strategist onto calls under the agency's name and email domain.
How fast can you launch a new account?
Typically 5–10 working days from access to live campaigns, including tracking setup and your approval of copy and structure. Urgent launches can be fast-tracked.
Become a partner

Your PPC team, ready before your next pitch.

Send us an account to audit for free under your branding — it's the quickest way to see how we think.

Get your partner rate card

Tell us a little about your agency. We'll send wholesale pricing and a sample white-label report.

By submitting, you agree to be contacted about your inquiry.