How Vanparts.ie Ranked 11 Keywords #1 on Google.ie for Van Parts

Project overview

• Client: Vanparts.ie — online retailer of van & commercial-vehicle replacement parts
• Industry: Automotive Parts & Accessories (E-Commerce)
• Primary market: Ireland, with visibility tracked across UK, US & Australia
• Engagement type: Technical SEO, On-Page Optimization, Content & Link Building
• Duration: Ongoing engagement — results measured over several months
• Tools used: SE Ranking, Google Analytics, Semrush, Ahrefs, Moz & Majestic

Executive summary

Since the SEO engagement began, Vanparts.ie has seen measurable growth in organic visibility, traffic quality, and keyword authority across its core market. Backlink acquisition, technical fixes, and targeted content have combined to move dozens of high-intent automotive keywords onto page one of Google.ie — with the majority now holding the #1 position.

• 90% of target keywords on Page 1
• 331 ranking keywords (Ireland)
• +42% organic traffic growth
• +94% paid traffic growth
• 11 keywords at #1 position
• 2.0K backlinks (80% dofollow)

Target keyword ranking

Live Google.ie ranking positions across priority automotive search terms (SE Ranking):

• 11 / 20 target keywords ranking in the #1 position on Google.ie
• 90% of tracked keywords now rank on Page 1 (positions 1–10)
• Top 3 ranking secured for high-intent terms like "Van Parts Ireland" & "Toyota VanParts"

Remaining keywords (e.g. Van Wing Mirror Ireland, Fiat Ducato Parts Ireland) are climbing from page 2 and are the current focus of the next optimization sprint.

Google Analytics performance

Month-over-month channel performance, Organic Search traffic:

• +12.11% Sessions
• +6.42% Users
• +5.14% New Users
• +20.38% Goal Completions

Semrush domain overview

Organic & paid visibility growth, plus keyword position trend:

• +42% Organic Traffic (499 sessions)
• +94% Paid Traffic (33 sessions)
• 283 (+1.4%) Organic Keywords Tracked
• 9 Authority Score (climbing from a low base)

Ranking keyword trend, Sep 2025 – Jul 2026 — sustained growth in Top 3 & Top 10 positions.

SE Ranking — keyword footprint

Tracked organic keyword visibility across key English-speaking markets:

• 331 keywords — Ireland (Google.ie)
• 267 keywords — United States
• 218 keywords — United Kingdom
• 63 keywords — Australia

Ireland remains the core focus market, with an expanding footprint opening the door for international growth.

SE Ranking — organic keyword growth

Net new ranking keywords gained in the Irish market during the engagement:

• 331 total ranking keywords (Ireland)
• +43 new keywords gained
• Consistent upward trend

Ahrefs — backlink profile

Domain-level referring link growth supporting authority & trust:

• 2.0K total backlinks acquired for Vanparts.ie
• 80% dofollow links, passing meaningful authority

A healthy, natural backlink profile continues to build domain trust — a key ranking factor behind the keyword gains shown throughout this report.

Overall improvement summary

Consolidated performance uplift across every SEO growth indicator:

• 11 keywords now ranking #1 on Google.ie
• 331 keywords ranking overall in Ireland (+43 new)
• 2.0K backlinks, 80% dofollow, building domain trust
• 90% of targets on Page 1 of search results