How Lucy Jo Home Grew Leads by 330% with Facebook & Instagram Ads
Lucy Jo Home, a home design and DIY lifestyle brand, wanted to turn its local following into qualified leads. A targeted Facebook and Instagram lead-generation campaign delivered 182 leads and a 50% lead conversion rate, growing leads by 330%.
Overview
Lucy Jo Home — Because Your Home Matters. Lucy Jo Home style brings design and management services into your home, helping improve home life through DIY projects, interior design knowledge, and ideas on family and faith.
Key results:
- Leads increased by 330%
- Lead conversion: 50%
Key performance indicators
- Leads: 182
- Reach: 248,880
- Clicks: 5,964
- Impressions: 824,883
- Amount spent: €2,359.16
Campaign strategy & execution
- Target audience: Men and women aged 25–45 residing within 30 miles of New Waverly, TX
- Ad creative: Engaging ad graphics showcasing Lucy Jo Home services
- Ad copy: Compelling copy emphasizing the benefits of Lucy Jo Home services, such as personalized design and an e-book guide for users
- Call-to-action (CTA): "Sign up" for the campaign, capturing the lead with a Facebook lead form
- Ad placement: Initially all placements; after optimization, Facebook and Instagram news feed, right column, Story, Reel video, and Instream video
- Optimization: A/B testing of ad variations to identify the most effective combination of videos, copy, and targeting
Goals and objectives
- Lead Generation — the primary objective was to generate high-quality leads by encouraging potential customers to engage with Lucy Jo Home's services.
- Brand Awareness — the secondary objective was to increase brand recognition and establish Lucy Jo Home as a trusted, preferred home design resource within the targeted locations.
Ads creative
Ad creatives used in the advertisement:
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Conclusion
A properly structured Facebook and Instagram lead-generation campaign, paired with clean design-forward creative and a low-friction lead form CTA, delivered a 330% increase in leads for Lucy Jo Home — 182 leads at a 50% conversion rate from 824,883 impressions and 248,880 reach.
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