How Chicagoland Air Duct Quadrupled Monthly Leads with Paid Search

Overview

Chicagoland Air Duct offers a professional team of expert air duct cleaners to help make your indoor environment as clean and healthy as it can be. They are a locally owned and operated business, committed to providing excellent customer service and expert cleaning to Chicago area residents.

Challenges

Wanting to stand out from competitors and aggressively take their marketing to the next level, Chicagoland Air Duct sought out an agency that could improve its online presence, scale digital marketing efforts, and continue to increase business and new customer acquisition.

After analyzing their paid search campaigns, we discovered numerous opportunities throughout their account — across strategy, account structure, targeting, bid management, implementing proper conversion tracking, and overall optimization.

Strategy

First, we immediately implemented call and contact form tracking to measure the success of campaigns and search terms, and used that data to optimize campaigns. We also immediately restructured the account in a way that segmented services and locations, allowing us to better analyze performance and optimize different service terms.

Aside from a number of other improvements, we also expanded to other paid channels that helped convert website visitors and improve brand awareness and engagement in this market.

The overall success was staggering, resulting in a 4x increase in monthly leads.

Results

After we started the work on the Google Ads, here is the last 3 months of data:

• Clicks: 5.24K
• Conversions: 441.17 (441)
• Phone calls: 100
• Cost: $11.4K
• Cost per conversion: $25.83
• 4x increase in monthly leads