Rebuilt a wasted ad account into a 19× ROAS machine

The client

PatioScreenPro is a home-services business specialising in patio screen, window screen and pool enclosure repair and replacement. Their goal was simple: more qualified leads, at the lowest possible cost, within a tight local service area.

The challenge

• The previous campaign was generating spam clicks from irrelevant keywords — money out, nothing back.
• Conversion tracking was misconfigured, so there was no reliable data to optimise against.
• A narrow geographic target combined with a limited budget left no room for waste.

Our approach

Rather than patch a broken account, we tore it down and rebuilt on a clean foundation.

• Killed the underperforming campaign and started fresh to stop the bleed.
• Fresh keyword research & new ad copy tightly matched to genuine repair-and-replace intent.
• Fixed conversion tracking so every optimisation decision was driven by real data.
• Added Call Ads alongside the standard campaigns — splitting roughly half the budget to Call Ads to capture high-intent phone leads, the rest across the other two campaigns.
• Continuous, data-driven optimisation throughout the campaign lifecycle.

The results

Within two months the restructured account went from a starting ROAS of 13 to 19.13 — a 46% improvement in return on ad spend, with spend tightly controlled.