How Dr. Stowell Reached Google's First Page for 80% of Target Keywords in 6 Months

Project overview

Understanding the client, the market, and the engagement scope.

Client snapshot

• Dr. Stowell — an integrative health & wellness clinic
• Location: Scottsdale, Arizona
• Services: hormone therapy, medical weight loss (semaglutide/Ozempic), PRP & prolotherapy, dry needling, IV & B12 therapy, holistic medicine
• Industry: healthcare & therapy services — high competition, high commercial intent
• Duration: 6-month SEO engagement (January – July 2026)

Engagement scope

• Technical SEO audit & on-page optimization
• Local SEO & Google Business Profile alignment
• Content optimization for target service pages
• Authority & backlink building
• Continuous tracking via Google Search Console, GA4 & Ahrefs

Executive summary

Over the past six months, drstowell.com has moved from largely invisible search rankings to strong first-page visibility across its core service lines — hormone therapy, medical weight loss, PRP/prolotherapy, and dry needling. Organic Search now delivers the highest-quality sessions on the site (longest engagement time, most events per session), and site-wide traffic, users, and engagement events have all grown steadily. Backlink authority (referring domains) is trending upward, reinforcing long-term ranking stability for this highly competitive healthcare & wellness niche.

• 27 → 8 — average ranking position across 25 tracked keywords
• 20 of 25 target keywords now ranking on Google's first page
• 58.82% — Organic Search engagement rate, the strongest channel on the site
• Referring domains trending up over the engagement period

Target keyword rankings

Initial vs. current position on google.com for 25 priority keywords (target pages shown as paths on drstowell.com):

• Average position across all 25 tracked keywords: 27 → 8
• #1 — "scottsdale restorative medicine", up from position 12
• 80% of target keywords now sit on page 1 of Google

Google Search Console — performance trend

Clicks & impressions on drstowell.com, last 3 months:

• Total clicks (3 months): 117
• Total impressions (3 months): 27.8K
• Weekly impressions climbing steadily since April

Google Search Console — pages & geography

Top pages by clicks

• Homepage leads with 102 clicks / 7,664 impressions
• Service pages (semaglutide, weight loss, IVs) are gaining visibility

Clicks & impressions by country

• United States dominates: 111 clicks / 27,052 impressions
• Confirms strong local relevance for the Scottsdale, AZ service area

Google Analytics — traffic acquisition

Session channels, Jan 1 – Jul 21, 2026:

• Total sessions across all channels: 1,743
• Organic Search sessions: 578 (33% of total traffic)
• Organic Search engagement rate: 58.82% — highest of any channel

Google Analytics — engagement & audience

Engagement events

• 7,614 total engagement events tracked site-wide
• Page views (2,517) and scroll depth (531) show active content consumption

Audience overview

• 1,434 total users, 1,415 of them new visitors
• Average session duration of 1m 48s across 1,743 sessions

Ahrefs — referring domains growth

Backlink authority trend over the last 2 years, through Jul 21, 2026:

• Referring domains climbing through the engagement period
• Paid traffic channel also trending up alongside organic gains
• Broader link base supports long-term ranking stability

Overall improvement summary

• Average keyword position (25 tracked terms): 27 → 8
• 80% of target keywords ranking on Google page 1
• 27.8K search impressions in the last 3 months
• 1,743 total site sessions (Jan – Jul 2026)
• 1,434 total users, 1,415 of them new visitors
• Referring domains trending up, strengthening authority

Conclusion

Six months of consistent, measurable SEO work moved drstowell.com from near-invisibility to strong first-page rankings across its core healthcare and wellness service lines, with Organic Search now the site's highest-quality traffic channel and backlink authority trending upward for long-term stability.