Real 2025 and 2026 benchmark data, what AI Max, Performance Max and Advantage+ actually change, and a simple way to decide how to split spend for India, the US, the UK and Australia.
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Google says AI Max finds more conversions at a similar cost. Independent data is more mixed. Here's what the numbers show, where it goes wrong, and how to roll it out before Dynamic Search Ads are switched off in February 2027.
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A media buyer's diagnosis for the day your conversions fall off a cliff: what Google changed in 2025 and 2026, how to find the real fault in 20 minutes, and the exact settings that bring the data back.
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A senior media buyer's diagnosis of failing PMax campaigns: how to spot brand cannibalisation and junk leads, which reports and settings to use, and how to feed Google the data that fixes it.
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A media buyer's diagnosis of Meta's Advantage+ sales campaigns: what changed, what the independent data says, and the exact settings that stop automation spending on people who would have bought anyway.
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Meta's own numbers show ad prices climbing every quarter. Here's how to tell if your rising costs are the market, your creative or your website, and what to change first.
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Cheap clicks and an empty Shopify dashboard usually mean one of six problems. This is the order a senior media buyer checks them in, with the exact columns, settings and fixes.
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Why Ads Manager, Events Manager and your store never agree, and the exact Conversions API setup, event_id rules and matching fixes that make Meta's numbers trustworthy again.
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A senior media buyer's diagnosis for ad sets that won't spend, crawl along at a fraction of budget, or never leave the learning phase, with the exact Ads Manager settings to change.
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Ads stopped and the notice says almost nothing? Here's how to work out exactly what Meta restricted, fix the cause, appeal the right way and keep it from happening again.
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CPA doubled and nothing in your account changed? Here's how to tell a real drop from a reporting one, find the cause in Ads Manager, and rebuild for how Meta's delivery system works now.
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