How MaxCarTravel Cut Average Google Position from 31 to 3.5 with SEO
MaxCarTravel, a luxury car rental company operating across Europe, needed to stand out in an overcrowded market. A full-funnel SEO strategy took the site's average Google position from 31 to 3.5 and pushed dozens of rental keywords onto page one.
Project overview
MaxCarTravel is a luxury car rental company that offers unforgettable driving experiences for special moments, providing top-of-the-line vehicles to customers who want to enjoy high-end cars while exploring beautiful locations across Europe.
The fleet includes premium cars with automatic gearboxes for the best driving experience, including:
- Porsche 911 Carrera S 992 Cabrio
- Porsche Cayenne Coupe GTS V8
- BMW iX3 M Sport
- BMW X7 40d
Each car is designed for comfort, style, and performance, with tailored offers and bookings available for customers.
Challenges
The internet has become overcrowded, with a new website launching every second. For a brand, simply launching a website is not enough — it needs a proper SEO strategy to attract clients' attention. The engagement was built to deliver an increased number of qualified leads/sales, relevant traffic, and a loyal customer base for the company.
Strategy
A brand-specific approach was followed, planning and implementing steps designed to improve organic search engine ranking and traffic. Key parts of the result-oriented SEO approach:
- Finding relevant, optimized, and service-focused keywords
- Setting up an easy-to-navigate site architecture
- Landing page optimization
- On-page SEO optimization
- Technical SEO optimization
- Improving site loading speed
- Creating high-quality backlinks
- A strong content marketing strategy
The results
Ranking position
Initial vs. current ranking on google.pt for MaxCarTravel's target keywords — the large majority now sit on page one:
| Keyword | Initial ranking | Current ranking (18/Feb/24) | Ranking comparison |
|---|---|---|---|
| Bmw M4 2023 For Rental | 17 | 1 | Page 1 |
| Ferrari 296 Gtb for Rent Porto | 9 | 3 | Page 1 |
| Ferrari 296 Gtb Rental | 8 | 4 | Page 1 |
| Ferrari 812 Rental Porto | 11 | 7 | Page 1 |
| Ferrari F8 Spider Rental | 10 | 4 | Page 1 |
| Ferrari F8 Spider Rental Algarve | 10 | 3 | Page 1 |
| Ferrari Portofino Rental Algarve | 11 | 6 | Page 1 |
| Lamborghini Huracan Coupe Rental | 100+ | 5 | Page 1 |
| Lamborghini Huracan Evo Rental Lisbon | 100+ | 8 | Page 1 |
| Lamborghini Urus Grey Rental Portugal | 10 | 2 | Page 1 |
| Lamborghini Urus Orange Rental | 100+ | 1 | Page 1 |
| Lease Audi R8 V10 Algarve | 3 | 2 | Page 1 |
| Lease Lamborghini Huracan Evo Algarve | 17 | 4 | Page 1 |
| Lease Lamborghini Huracan Lisbon | 15 | 8 | Page 1 |
| Lease Mclaren 570s Lisbon | 5 | 2 | Page 1 |
| Mclaren 570s For Rent in Porto | 8 | 1 | Page 1 |
| Mclaren 720s Rental Algarve | 8 | 2 | Page 1 |
| Mercedes G63 Rental Lisbon | 12 | 5 | Page 1 |
| Nissan Gtr For Rent Porto | 9 | 3 | Page 1 |
| Nissan Gtr Rental Portugal | 12 | 4 | Page 1 |
| Porsche 718 Boxster S Rental | 6 | 1 | Page 1 |
| Porsche 718 Rental Lisbon | 13 | 2 | Page 1 |
| Porsche 911 Carrera Rental | 14 | 8 | Page 1 |
| Porsche 911 Carrera S Lease Algarve | 2 | 2 | Page 1 |
| Porsche 911 S 992 Rental | 18 | 7 | Page 1 |
| Porsche Carrera Gt Rental | 16 | 10 | Page 1 |
| Porsche Cayenne Gts Coupe Rental Porto | 3 | 1 | Page 1 |
| Range Rover Sport Rental Porto | 20 | 5 | Page 1 |
| Rent A Bmw Ix3 M Sport in Algarve | 1 | 1 | Page 1 |
| Rent A Bmw M4 Porto | 7 | 3 | Page 1 |
| Rent A Ferrari 812 Algarve | 11 | 6 | Page 1 |
| Rent A Ferrari F8 Spider Porto | 10 | 2 | Page 1 |
| Rent A Ferrari Portofino in Porto | 16 | 7 | Page 1 |
| Rent A Lamborghini Huracan Algarve | 5 | 5 | Page 1 |
| Rent A Mclaren 720s Lisbon | 7 | 3 | Page 1 |
| Rent A Mclaren 720s Porto | 100+ | 4 | Page 1 |
| Rent A Porsche Cayenne Gts Lisbon | 10 | 6 | Page 1 |
| Rent Audi R8 V10 Porto | 9 | 3 | Page 1 |
| Rent Bmw Ix3 Lisbon | 1 | 1 | Page 1 |
| Rent Bmw X7 40d Algarve | 2 | 2 | Page 1 |
| Rent Bmw X7 Porto | 7 | 4 | Page 1 |
| Rent Ferrari 296 Gtb Algarve | 4 | 1 | Page 1 |
| Rent Ferrari 488 Spider Porto | 16 | 6 | Page 1 |
| Rent Ferrari 812 In Lisbon | 100+ | 3 | Page 1 |
| Rent Ferrari 812 Portugal | 100+ | 2 | Page 1 |
| Rent Ferrari Portofino Lisbon | 28 | 5 | Page 1 |
| Rent Ferrari Portofino Portugal | 100+ | 3 | Page 1 |
| Rent Lamborghini Urus Black Porto | 17 | 2 | Page 1 |
| Rent Mclaren 570s Algarve | 11 | 1 | Page 1 |
| Rent Mercedes Amg Gt 53 Lisbon | 8 | 2 | Page 1 |
| Rent Mercedes G63 Algarve | 100+ | 4 | Page 1 |
| Rent Mercedes V Class Algarve | 18 | 9 | Page 1 |
| Rent Mercedes V Class Porto | 8 | 6 | Page 1 |
| Rent Nissan Gtr Algarve | 9 | 2 | Page 1 |
| Rent Nissan Gtr Lisbon | 100+ | 8 | Page 1 |
| Rent Porsche 718 Boxster Lisbon | 11 | 1 | Page 1 |
| Rent Porsche 718 Portugal | 7 | 6 | Page 1 |
| Rent Porsche 911 Algarve | 6 | 3 | Page 1 |
| Rent Porsche 911 S 992 Algarve | 2 | 2 | Page 1 |
| Rent Porsche Cayenne Algarve | 5 | 4 | Page 1 |
| Bentley Continental Rental Algarve | 100+ | 10 | Page 1 |
Website traffic in Google Search Console
Average position (google.pt): 31 → 3.5 (previous 3 months vs. last 3 months).
Organic keywords in SE Ranking tool
Organic keyword footprint across multiple markets: 148 keywords in Portugal, plus 339 in Spain, 298 in France, 246 in Germany, and 158 in the United States. Total traffic cost estimate: $1.4 (up 0.3). Backlinks: 11,134.
Ranking changes for maxcartravel.com in Portugal: 16 improved keywords and 51 new keywords, including terms such as "rolls royce dawn", "bmw x7 m60i", "rent a ferrari", and "porsche cascais".
Takeaway
MaxCarTravel hired the team for SEO, and the process showed that service-specific keywords deliver promising results for the brand in terms of increasing traffic, better conversion rates, and improved click-through rates. On-page SEO services contribute to better visibility of the website, but when it comes to increasing awareness, link-building services are second to none. It was a rewarding project, with valuable lessons learned across different aspects of the campaign based on MaxCarTravel's results.
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