How Vuta Electrical Grew Organic Sessions by 860% Year-Over-Year with SEO

Project overview

Vuta Electrical is a full-service electrical contracting company based in Springfield, Missouri. They specialize in electrical services for residential, commercial, and light industrial customers. Whether it's small repairs, troubleshooting, or new installations, their team of skilled electricians is committed to delivering high-quality service, ensuring safety, and meeting customer expectations. From fixing light fixtures and repairing electrical panels to handling large-scale commercial projects, Vuta Electrical offers affordable, reliable solutions for all types of electrical needs.

For both homes and businesses, Vuta Electrical is dedicated to providing expert service at a fair price. They understand that electrical issues can be dangerous, so they offer quick and safe solutions to problems like flickering lights, malfunctioning panels, or faulty wiring. They also handle commercial electrical work, including new construction wiring, lighting repairs, and security systems. With a focus on customer satisfaction and safety, Vuta Electrical makes sure every job is done correctly, on time, and within budget.

Challenges

The internet has become overcrowded, with a new website launching every second. For a brand, simply launching a website is not enough — it needs a proper SEO strategy to attract clients' attention. The engagement was built to deliver an increased number of qualified leads/sales, relevant traffic, and a loyal customer base for the company.

Strategy

A brand-specific approach was followed, planning and implementing steps designed to improve organic search engine ranking and traffic. Key parts of the result-oriented SEO approach:

• Finding relevant, optimized, and service-focused keywords
• Setting up an easy-to-navigate site architecture
• Landing page optimization
• On-page SEO optimization
• Technical SEO optimization
• Improving site loading speed
• Creating high-quality backlinks
• A strong content marketing strategy

The results

Ranking position

Current rankings on google.com for vutaelectrical.com's target keywords:

Website traffic in SE Ranking tool

Organic search visibility spans multiple countries, led by the United States (118 keywords), with additional visibility in the UK, Canada, Brazil, Australia, Ireland, and New Zealand. Total organic traffic reached 746 (up 544).

Over a 6-month window, organic traffic climbed from near zero in May 2024 to a peak of roughly 750 in October 2024.

Organic keywords in SE Ranking tool

Website traffic in Google Analytics

Year-over-year traffic acquisition (Nov 8, 2023 – Nov 8, 2024 vs. Nov 9, 2022 – Nov 10, 2023):

• Total sessions: 6,264 vs. 893 (+601.46%)
• Engaged sessions: 1,183 vs. 151 (+683.44%)
• Engagement rate: 18.89% vs. 16.91% (+11.69%)
• Organic Search sessions: 4,352 vs. 453 (+860.71%)
• Organic Search engaged sessions: 721 vs. 94 (+667.02%)

Organic traffic significantly outpaced other channels: organic sessions grew 860.68% (468 → 4,496) and engaged sessions grew 680.61%, compared with referral & affiliates traffic which grew from a much smaller base.

Growth was concentrated in the core service area and expanding into new markets:

• United States: active users up 671.8% (532 → 4,106), engaged sessions up 631.3%
• Canada: active users up 2,311.11% (18 → 434)
• Poland: active users up 24,500% (1 → 246)

Takeaway

Vuta Electrical hired the team for SEO, and the process showed that service-specific keywords deliver promising results for the brand in terms of increasing traffic, better conversion rates, and improved click-through rates. On-page SEO services contribute to better visibility of the website, but when it comes to increasing awareness, link-building services are second to none. It was a rewarding project, with valuable lessons learned across different aspects of the campaign based on Vuta Electrical's results.